Don Jazzy: How To Make A Star In One Year

One thing that still amazes me about Don Jazzy and his
new recruits Korede Bello, Reekado Banks and
AphroDija is their rise to stardom in such a short time
given the situation of things in our music industry.
Indeed, everything he touches turns to gold.

This is not an eulogy of an incredibly talented man and
his team, nope… lets just say it’s more like a case study
of how he was able to mold 3 relatively unknown young
artistes into highly sought-after music acts in less than
a blink of an eye. Yes, a blink of an eye equals 1 year in
our Naija industry needless to say we’ve seen some rise
and crash in even shorter time.

Shall we chalk it up to incredibly good PR, beta talent,
great connections, charisma and awesome leadership?

I really don’t know, it could be all of the above plus a
dash of good luck. What I do know is that Don Jazzy and
his triplets have carved a niche for themselves and they
are really hard to resist. When news of the trio’s
addition to the long list of Globacom ambassadors broke
out, it got me wondering, “ what is the formula behind
their success? ” Perhaps we should take a look at the list
of hit songs that have come from the three stars;
Although Reekado Banks got into our purview with
‘Chop Am’,’Katapot’ was the real deal breaker, Dija
from ‘Awww’ and Korede with ‘Godwin’. However
before their singles, the Mavin’s group song ‘Dorobucci’
which became a national anthem is what I would say
endeared these three artistes to us, topped by ‘Adaobi’
which featured just them and DonJazzy. ‘Looku Looku’,
another Mavin all stars wasn’t bad either.These should
cover beta talent right?

Now for good PR, when it comes to listing fan-friendly
record labels, Mavin records can be found at the peak.
The trio have a huge fan base, so much so that the fans
have developed a brand for themselves; the Baelovers,
Reekadicts and DijaNation and so far, there hasn’t been
news of them getting into fights with their fans. Better
yet, they give freebies (something we all like
receiving),they i have remarkable rapport with ‘their’
public, plus we haven’t actually heard anything
negative about these guys.Combine that with the
connections the record label had garnered over time
and I ask you, why won’t doors open?

What better way to package all these factors than
awesome leadership skills as displayed by the ace
producer cum artiste Don Jazzy (insert courtesy ;)….).
When it comes to leadership skills, only a few equals
him in the music industry, which goes without saying
how many labels have come crashing today due to lack
of the needful leadership skills, clash of egos, and lack
of direction.

Not only is the music maestro passionate about his
wards, he evidently doesn’t see himself as just their
boss but a member of a team. And as far as Charisma is
concerned, what more can I say- Everybody Loves Don
Jazzy!

Here’s a quick question though, how is the record label
managing with half of them signed as MTN
ambassadors and the other half GLO? Are they like
rivals now or what?

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